Strategic Marketing by David W. Cravens and Nigel F. Piercy

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Management number	56044682	Release Date	2026/02/02	List Price	$42.01	Model Number	56044682
Category	Entertainment Books Non-fiction

This is the Tenth Edition of "Strategic Marketing" by David W. Cravens and Nigel F. Piercy, published by McGraw-Hill International Edition. Authors: David W. Cravens, Nigel F. Piercy. Edition: Tenth Edition. Publisher: McGraw-Hill International Edition. Focus: The book examines key concepts and issues in analyzing and selecting marketing strategies from a total business perspective, emphasizing analysis, planning, and implementation.