Passion: The Untold Story of LG Electronics India - Dr. Yasho V. Verma

Tight, clean and square. A shallow crease on front cover and on page Xvi and page 1. Some scuffing on covers. Signed by author. 6" x 9.5" x 0.5" 191 pages includes Annexures and Bibliography. A clutch of highly successful Korean corporations have lately captured the imagination of researchers, academicians, and businessmen across the globe. This book is the first account in which the reader is taken thrrough and adventurous journey which LG Electronics India (LGEIL) made, successfully replicating in India the Korean parent organization's world renowned commitments to excellence even after two failed attempts. The LG story is a true tribute to the globalization drive and how the Korean and Indian cultural confluences have achieved a great success story in India. LGEIL picked up the gauntlet in 1997 and in less than a decade, achieved market dominance in a host of consumer durables, putting to rest all speculation and doubts. In this time frame it has achieved an annual turnover of about